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Ditch Listerine

Hold on to your toothbrushes! Listerine has swapped out its classic burst of freshness for the mouth-numbing jolt of virtue signaling. Swish your way over to PublicSq. for dental hygiene alternatives to keep your mouth healthy and clean! Instead of focusing on what consumers want–a clean, fresh mouth–the 130-year-old mouthwash brand has decided to follow in the footsteps of its parent company, Johnson & Johnson, and succumb to the ESG overlords. Recently, they launched a mouthwash bottle covered in an array of flags to represent the endless identities they believe to be real. Proceeds from this product fund the affirming of gender confused youth in addition to donating over $1 million to progressive nonprofit groups that promote transgender and nonbinary propaganda! The company is not ashamed to proclaim that DEI policies are the foundation of all things human resources.

Like a bad toothache, progressive ideology is drilled into leadership training across the organization. To ensure their indoctrination is well rooted, a DEI glossary is provided as an evolving resource of terms, to ensure “employees understand and use language that is representative and inclusive.” If that’s not enough to put a bad taste in your mouth, the company was one of the first to double down after the overturning of Roe v. Wade, declaring they would cover travel costs for employees seeking an abortion out of state. Have no fear, a breath of fresh air is here!

When you shop at a PublicSq. business, you have the assurance that your hard-earned money is going to businesses that uphold pro-life, pro-family, and pro-America values! With tens of thousands of small and medium sized businesses to choose from, it was no wonder it was difficult to narrow it down to only nine liberty-loving oral hygiene products for this guide! From mouthwash to toothbrushes, we have you covered. Head to and discover a whole lot to smile about!